Tips for writing copy

- [Instructor] Not everyone is a born copywriter. … Maybe you love writing, or maybe you absolutely dread it. … I'm not sure, but what I can tell you … is a lot of small business owners that I've worked with … get hung up during the process … of writing content for their websites. … Your content is a direct reflection of your business, … and unfortunately, you may only get one shot … to attract a customer, … and if the quality of your writing is poor, … that can reflect poorly on your business. … In this lesson, I'd like to talk about a few ways … to make your life easier as you set about creating copy … for your small business website. … Even if copywriting is not your thing, … these will get you started in the right direction. … First, start by thinking about what it is … you want to communicate. … What's the point you're trying to make? … Jot down a title that sums it up … and then write a paragraph or two … that let the reader know what your main point is … and what they can expect to learn from reading your copy. …