Reach customers with SEO

- [Patrick] Building a website can be fun, but even the best website won't convert unless you have traffic. And increasing traffic is what we're after in this course. We're going to improve the SEO of our site. That stands for search engine optimization. And it means we're going to get our site ranked as highly as possible in search engines. I'm Patrick Rauland. I've been building websites for over 10 years and I like getting as much free traffic as I can. My personal blog now gets more traffic in a week than it did in the entire first year. And most of that is from optimizing my site. In this course, I'm going to show you the two different plugins used to optimize your site. And along the way, I'm going to point out some WordPress settings that'll help you out even more. By the end of this course, your site will be ready for search engines and you'll be ranked as highly as possible. Let's jump in.