Join Patrick Rauland for an in-depth discussion in this video Organizing your products, part of WordPress: Ecommerce.
- There are many ways you can organize your products.…You can sell them individually, in bundles, as add-ons,…as configurable products, or even as monthly subscriptions.…Each of these can be highly effective…under the right circumstances.…If you package your products wisely,…you'll be be able to upsell your customer…without them even realizing you're doing it.…Let's take a look at two different products in the…WordPress space that are pretty similar in functionality,…but their packaging is totally different.…Both Gravity Forms and Ninja Forms allow you to create…really pretty and highly functional forms…for your WordPress site.…
Gravity Forms has an all-in-one package.…You pay one fee and have access to everything.…For a developer who builds a lot of sites,…this can be a big selling point,…because no matter how many sites you build,…you have a fixed cost.…Ninja Forms has a totally different business model.…Their main product is free,…and they charge for advanced functionality.…Instead of purchasing a big package,…
To start, you need to understand the market for your product or service so you can build your website around it. So Patrick Rauland kicks off with some key questions that will help you define your audience and organize your products. He'll then help you set up a payment gateway with PayPal or Stripe, ship orders, collect taxes, and secure sensitive data. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website: attracting and retaining customers and increasing the value of the average order.
- Defining your audience
- Organizing your products
- Marketing your WordPress site
- Increasing average order value
- Getting paid
- Checking out with PayPal or Stripe
- Managing and shipping orders
- Collecting tax
- Protecting sensitive data
- Using WordPress or third-party platforms for ecommerce