- There's a lot to learn with eCommerce,…and this course is just the tip of the iceberg.…Once you have a system in place,…and you know what products you're selling,…how you're taking payment,…and how you're shipping those products,…you're now free to optimize everything else on your site.…There's no trick to this, and nothing is off limits.…Virtually every piece of your website can be optimized.…If you haven't already,…you will want to install an analytics tool on your website.…It's essential you know what's happening on your site,…so you know what you should work on.…The first step for many developers is using…Google Analytics.…
It's free and shows you how many people…are accessing your site, where they're coming from,…and what they're doing.…Installing Google Analytics can be done with a plugin,…like Google Analytics by Yoast.…Most analytics plugins,…including Google Analytics by Yoast,…send Google Analytics generic eCommerce data,…like how many products are sold…and what price they're sold for.…If you want detailed eCommerce data,…
Author
Patrick Rauland
Released
7/23/2015To start, you need to understand the market for your product or service so you can build your website around it. So Patrick Rauland kicks off with some key questions that will help you define your audience and organize your products. He'll then help you set up a payment gateway with PayPal or Stripe, ship orders, collect taxes, and secure sensitive data. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website: attracting and retaining customers and increasing the value of the average order.
- Defining your audience
- Organizing your products
- Marketing your WordPress site
- Increasing average order value
- Getting paid
- Checking out with PayPal or Stripe
- Managing and shipping orders
- Collecting tax
- Protecting sensitive data
- Using WordPress or third-party platforms for ecommerce
Skill Level Beginner
Duration
Views
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Introduction
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Welcome39s
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1. Understanding Your Market
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Choosing a product to sell4m 51s
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Defining your audience3m 44s
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Organizing your products3m 57s
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2. Marketing Your Site
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3. Selling Products
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Getting paid3m 1s
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Examining your needs3m 30s
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Checking out with PayPal1m 57s
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Checking out with Stripe1m 22s
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4. Shipping, Orders, and Taxes
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Calculating shipping costs3m 25s
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Managing orders2m 57s
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Understanding taxes2m 59s
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5. Securing Your Site
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Protecting sensitive data2m 33s
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6. Using WordPress for Ecommerce
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7. Testing and Optimization
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Testing your site2m 24s
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Optimizing your site2m 50s
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Conclusion
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Next steps35s
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Video: Optimizing your site