Join Patrick Rauland for an in-depth discussion in this video Optimizing your site, part of WordPress: Ecommerce.
- There's a lot to learn with eCommerce,…and this course is just the tip of the iceberg.…Once you have a system in place,…and you know what products you're selling,…how you're taking payment,…and how you're shipping those products,…you're now free to optimize everything else on your site.…There's no trick to this, and nothing is off limits.…Virtually every piece of your website can be optimized.…If you haven't already,…you will want to install an analytics tool on your website.…It's essential you know what's happening on your site,…so you know what you should work on.…The first step for many developers is using…Google Analytics.…
It's free and shows you how many people…are accessing your site, where they're coming from,…and what they're doing.…Installing Google Analytics can be done with a plugin,…like Google Analytics by Yoast.…Most analytics plugins,…including Google Analytics by Yoast,…send Google Analytics generic eCommerce data,…like how many products are sold…and what price they're sold for.…If you want detailed eCommerce data,…
To start, you need to understand the market for your product or service so you can build your website around it. So Patrick Rauland kicks off with some key questions that will help you define your audience and organize your products. He'll then help you set up a payment gateway with PayPal or Stripe, ship orders, collect taxes, and secure sensitive data. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website: attracting and retaining customers and increasing the value of the average order.
- Defining your audience
- Organizing your products
- Marketing your WordPress site
- Increasing average order value
- Getting paid
- Checking out with PayPal or Stripe
- Managing and shipping orders
- Collecting tax
- Protecting sensitive data
- Using WordPress or third-party platforms for ecommerce