Optimize site performance

- [Instructor] We're still here … hanging out in our site settings. … We looked at general settings … and now I want to click over to this Performance tab. … Performance is a sort of jargon … in the web development world … and basically equates to your site's speed, … how quickly your pages load … and how quickly users can search your content, … that sort of thing. … So the first option here is for Jetpack search. … Earlier in the course when I shared about … the types of Wordpress.com accounts … I mentioned that Jetpack Essential Features … come with every account type. … The Jetpack Search here is an advanced feature … that only comes with the Business plan. … This isn't something you need to bother with … unless the amount of content … on your site grows significantly. … The average owner of a small website … probably won't see much of a performance benefit from this, … but it is an available option should your site need it. … Next we've got Accelerated Mobile Pages or AMP. … AMP is a Google led initiative …