Offering pre-sales to validate your product

- There's a big difference between people…saying they'll buy your product and people…actually spending their hard-earned money.…Often, you will talk to ten people who are excited…about your product, to have only one of them follow through.…If you're creating an online store…this can be a big problem.…You're investing your time and money into this venture…and of course you want to know if it'll work out.…A great way to get your toes wet…before you develop an entire product line…is to try selling just one product.…If you can get enough orders,…then you know you're on the right track…and you can develop the rest of the line.…

To get started, you could facilitate a discussion…on a forum related to your product,…or you can hold an in-person testing session,…or even post something on your own blog.…The idea is to get your product in front…of the people you want to sell to in order…to judge the need for that product.…Recently, crowdfunding websites like Kickstarter…have given creators a new avenue for testing the waters.…