Join Dayna Rothman for an in-depth discussion in this video Next steps, part of Content Marketing: Blogs.
- Blogging helps you amplify your business' voice…in today's complex landscape.…When done well, blogging helps you build relationships…with your customers and become a thought-leader…in your space.…So you're probably thinking now,…"Where should I go next?"…Luckily, I have some resources that have helped me…on my blogging journey.…The first thing I would check out…is the blog on Copyblogger.com.…You can learn tons of tips and best practices…to help create blogs that engage and entertain your readers.…Also be sure to look at Toprankblog.com…for tons of how-tos and tutorials…on everything blog-related.…
Finally, I've also written a book,…"Lead Generation for Dummies",…which includes tons of helpful information…on how to create a business blog…that drives, demands, and generates leads.…Be sure to stay in touch…and follow me on Twitter @dayroth,…and congratulations on completing this course.…I look forward to seeing your great blogs…getting shared, downloaded,…and helping to drive growth for your business.…
Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts. Start now and learn how to connect with customers and market your business online with great blog content.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- The benefits of blogging
- Choosing a blogging platform
- Designing a blog
- Working with contributors
- Writing blog posts
- Promoting a blog
- Measuring the performance of a blog