Join Dayna Rothman for an in-depth discussion in this video Loading a blog into WordPress, part of Content Marketing: Blogs.
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- Now I'm gonna go through how to add an actual blog post into WordPress if WordPress is your chosen platform. When you first log into WordPress, you'll come to the dashboard. But the first thing we are going to do is actually add a post. To do that, go over to New and select Post. That will bring you to the main post interface. Now what I like to do is actually already have a post created within a Word doc or a Google doc that I can copy and paste directly in here. You can use this editor to create a post, but I find it a lot easier to have this done separately outside of WordPress.
Now we're gonna go to the Word doc. Once you're in your Word doc, you want to copy and paste the body of the post into WordPress. We're gonna go ahead and do that. I'm gonna copy, right-click, press Copy. Then I'm gonna go back to the WordPress instance. Once I'm back in the WordPress instance, I'm gonna now paste the blog directly into the Wiziwig editor. I'm gonna right-click, Paste. This usually doesn't come out correct the first time, so you're gonna have to go in and fix it.
Now I'm gonna write in the title here. You might have the title already chosen or you can create it here. I'm gonna make the title of this blog post, How to Structure Your Organization for Marketing and Sales Alignment. Now that I have the title and I'm gonna go back in the post and clean it up. That means making my spaces smaller and making sure my headers are correct. These are the various headers that I have inside my blog post.
If you highlight, go into the paragraph, and then you can select what size header you want. For the purposes of this post, I actually like Heading 3. So I'm gonna click on that. I'm again making sure that the spacing is consistent throughout. And I have another heading here. I'm gonna go up into Paragraph, click on Heading 3, and I'm gonna fix my remaining spaces.
You also wanna make sure that you don't have a bunch of spaces in the end. Now I have a clean post within my WordPress instance. There's a variety of additional things that now I want to do. I'm gonna go here on the right hand side and I'm gonna choose my category. These are the different categories that I have to choose from within this interface. For this particular post, I'm gonna scroll down. I'm gonna click on Sales. All these categories will look very different for you based on your own industry and your own blog.
You might have only a few categories or you might have a wide variety of categories here. Just make sure that whatever categories are here align directly to your business case. Once I have my category in, I'm gonna continue scrolling down and here's the tag portion. Some companies use tags and some companies don't use tags. Just to show you what to do, I'll put those in here. For tags, this is on Sales and Marketing Alignment, so I'm gonna write sales.
Marketing. I'm gonna write organizational structure, and these help with the different search terms that people can search for within your blog. We're gonna scroll down to the featured image. The featured image is the large image that typically appears at the top of your blog. You should already have an image chosen. To set the featured image, I'm gonna click here. I'm gonna upload the file from my computer.
Click on Select File. This one's in my desktop. I'm gonna choose this one of the two kids holding hands (mumbles) indicate alignment. Open. Something you might wanna do here is you might wanna fix the title. If somebody's reading your blog with the images turned off on their email or phone, you'll want an alternate title for them to see. You don't just want think stock photo and then some amount of numbers. I'm gonna write Sales and Marketing Alignment.
I'm gonna set the featured image. I'm moving down. The next thing I'm gonna add in here is my custom tweet. Now this is a specific plug-in that I have loaded into my WordPress instance and I think it's great and I'll show you when I preview exactly where it shows up within your WordPress, but the custom tweet gives your user an already pre-populated tweet that they can tweet out to their own networks. They don't actually have to sit and figure out what language to use. Here's the tweet that we're gonna use for this particular piece.
I'm gonna use #sales + #marketing = Love. This one's very basic. You can certainly use your 140 characters, but for this we're just gonna keep it simple. Now we're gonna go down to our SEO. Again, this is another plug-in that I've installed within my WordPress instance and I definitely recommend that you install an SEO plug-in in yours. This helps you determine what the different SEO titles and descriptions should be and it also helps you if you have a focus keyword.
Right here you can see this snippet preview. This is actually what this blog will look like in Google, as it is now. For the focus keyword here, I'm gonna put Sales. Then you can see your focus keyword found in the article heading, page title, page URL; It's not found in yet in the content. This was 26 times and it's not yet in the meta description because I haven't actually created it. Here's your SEO title.
There is a warning here that says the title display in Google is limited with, so ours is too long. I do recommend that you go in and fix this. We're gonna keep this the same for now. For the meta description, I'm gonna add this. Again, this can really be anything you want. You wanna make sure that it's got your SEO key term in here, but it is yours to fix and then at the bottom here will let you know how many characters you have left for the description. You can see up here exactly what this'll look like within Google.
As we scroll down, some of these are custom fields. You just wanna make sure that you select the proper author. I'm the author for this one, so I'm gonna click that. Then I'm gonna move up to the top and I'm gonna save. I'm gonna go ahead and preview so I can see exactly how it's gonna look like on the blog. The preview will show you exactly what it looks like on your own blog interface. We see the title here and then I can see my featured image. I can see where the authors is shown here, and then you wanna scroll down to make sure that everything looks as it should.
You wanna make sure that all the paragraphs are even. You wanna make sure the headings are consistent. There's nothing out of whack here. Definitely take a moment and read through your preview, instead of just letting it sit there. Then go back. The last thing you wanna do is to make sure that you're including some of your SEO links within the blog post itself. Chances are you have specific terms that you wanna rank for.
For this blog, we're gonna still link Sales and Marketing Alignment. To put your SEO links in, you wanna highlight the term and then you wanna insert your link, and then insert your link right here. Then you'll want to add the link so that it appears in the blog itself. I also wanted to take a moment to go over some other features that might be useful and helpful to you as you continue working in WordPress.
One thing is the text editor here. The text editor is where you can see all of the HTML that you're using in your blog. For instance, you can see the HTML coding right here in our heading. Generally, especially if you're not technical, you won't be going into text all that much, but if you have some type of image that you have to play around with or you're developer team might wanna come in here, it's important to know at least what the text editor does. Then on the left side here of WordPress, we have different areas.
We have our Media page. The Media Library shows you all of the different media that you've used within your blog, so that you can reuse pictures or add and delete. The Pages area; these are all the key pages that you have in your blog, so this will be the About page, the Archive, any different channels that you have. Comments area is where you can see any approved or a pending comments. Most likely you will also have integrated with a commenting platform.
In this blog we've integrated into Disqus. The appearance is where you can see what the appearance is of the blog and how it was designed. Here we can see the entire design layout. Then you can go into users and you can see all of the users and authors for your blog. WordPress is a very easy interface to use in order to run your blog, so that was a very quick and brief tutorial on how to add a blog post in and preview it within your instance.
Now that you know a little bit about WordPress, go head, take your blogs and start posting.
Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts.
Start now and learn how to connect with customers and market your business online with great blog content.
- The benefits of blogging
- Choosing a blogging platform
- Designing a blog
- Working with contributors
- Writing blog posts
- Promoting a blog
- Measuring the performance of a blog