Join Dayna Rothman for an in-depth discussion in this video Leveraging influencers, part of Content Marketing: Blogs.
- Another great way to promote your blog…is through leveraging influencers.…Blogging is all about connecting and creating relationships.…Influencer marketing focuses on building awareness…with specific individuals in your industry…to help build out your audience.…Consider working with other bloggers,…customers, or partners.…Influencer marketing is particularly helpful…for blogging since you can create reciprocal relationships…and linking opportunities by connecting…with these influencers within your industry.…
So let's take a look at who you might wanna leverage…and who's considered an influencer within your own industry.…So number one, industry influencers.…These are thought leaders, speakers, bloggers,…and social media icons that speak about topics…that are relevant to you and your company.…Number two, customers.…Work with key customers.…These are target accounts and customer advocates…that have become influential for your own company.…And then number three, work with partners as influencers.…
Partners are strategic, they can be…
Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts. Start now and learn how to connect with customers and market your business online with great blog content.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- The benefits of blogging
- Choosing a blogging platform
- Designing a blog
- Working with contributors
- Writing blog posts
- Promoting a blog
- Measuring the performance of a blog