In this video, discover what you need to rank for certain words and phrases.
- [Instructor] Before we start optimizing, … we need to know what keywords we want … to rank for. … Keyword research involves many tools … and depending on how big the project is, … it could take weeks of work. … We have a four-hour course called SEO … Keyword Strategy here in the library … if you really want to dig in. … What I want to briefly cover is that there … are two basic keyword strategies … and you should pick one before we move forward. … The first is the fat head approach. … That's where you try to optimize your site … for one or a few terms that have … a large search volume. … So for the store we're going to build, … we could try to go for the keyword cake store. … There's going to be a ton of traffic … for that term. … And if we rank well for this term, … we could receive thousands of visits every month. … The great part about the fat head strategy … is you don't need a giant list of keywords … that you're always trying to optimize. … You have one keyword and all of your copy …
- Keyword strategies and SEO factors
- Installing Yoast SEO and the All in One SEO Pack
- Configuring title and general settings
- Importing SEO content
- Adding SEO and social info to posts and pages
- Configuring XML sitemaps
- Redirecting Google Search Console errors
- Building a reusable import file
- Installing the AMP plugin
Skill Level Beginner
WordPress: Developing Secure Siteswith Jeff Starr2h 38m Intermediate
WordPress Ecommerce: WooCommercewith Patrick Rauland2h 25m Beginner
1. SEO Principles
2. All in One SEO Pack
3. WordPress SEO by Yoast
4. WordPress SEO by Yoast Settings
5. Accelerated Mobile Pages
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