From the course: WordPress Ecommerce: WooCommerce

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Installing Facebook for WooCommerce

Installing Facebook for WooCommerce

From the course: WordPress Ecommerce: WooCommerce

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Installing Facebook for WooCommerce

- [Instructor] You may have heard of this small social media network called Facebook. Facebook has over a billion users. They're absolutely massive, and if you want to get your store in front of a lot of eyeballs, having a Facebook presence in general, and running Facebook ads, is a great place to start. There's a free plug-in, made by Facebook, which has a ton of features. My favorite feature is an easy way to configure the Facebook Pixel. This is used for advertising. It tells Facebook who is using your site and, with that data, you could remarket to those people. You could even create lookalike audiences, which are people, who look and behave similar to the visitors on your site, but haven't visited. I've used Facebook ads for some of my own products, and generated hundreds of leads, which converted into actual sales, and it can be highly effective. Let's install, activate and configure this plug-in. I'll go to my site, go to plug-ins, and let's go ahead and search for Facebook for…

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