Install and activate Yoast SEO

- [Instructor] Yoast SEO is in the top 20 active plugins … on Wordpress.org … and is the most popular SEO plugin in the WordPress space. … They pioneered a lot of the features … that are now standard in SEO plugins. … The Yoast team are also experts in SEO. … They have an amazing blog that covers every aspect of SEO … and a ton of related topics like user experience, analytics, … and content creation. … They offer classes, certifications, … and their newsletter is incredibly helpful. … We'll be using their Yoast SEO plugin … because it has every feature that you need to get started … and it's very extensible. … If you have specific needs … like ecommerce, videos, or local SEO, … they have extensions for all of these. … They also have a lot of related features … built into their main plugin like sitemaps. … This keeps your site lean … since you don't have to install a ton of plugins. … Let's go to our admin and then go to plugins, add new, … and this is a good point to pause. … And if you previously installed …