Join Patrick Rauland for an in-depth discussion in this video Increasing your average order value, part of WordPress: Ecommerce.
Just as effective as getting people to come back…to your site is to get them to order more per visit.…There are a number of way to do this,…some of which are one-time efforts…and some require ongoing work.…The first option is to have a premium…version of your products.…Offering your goods in a more expensive…material or finish can open the doors…to customers you would otherwise miss.…If similar products already exist it can be…hard to charge a premium for your products.…Yoga mats typically sell for $20-$60,…so if you priced yours at 200,…it would be pretty hard to sell.…
That's where some creativity with packaging…or marketing comes into play.…Instead of just selling a yoga mat for $200,…what if instead you sold a bundle…with items that add value to the yoga mat.…You could sell a cleaner specifically…designed for that material.…You could include a bag that has a matching design…and holds the mat perfectly,…with a pouch for the cleaning agent.…For some people this can add a lot of value.…They may have had problems with…
To start, you need to understand the market for your product or service so you can build your website around it. So Patrick Rauland kicks off with some key questions that will help you define your audience and organize your products. He'll then help you set up a payment gateway with PayPal or Stripe, ship orders, collect taxes, and secure sensitive data. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website: attracting and retaining customers and increasing the value of the average order.
- Defining your audience
- Organizing your products
- Marketing your WordPress site
- Increasing average order value
- Getting paid
- Checking out with PayPal or Stripe
- Managing and shipping orders
- Collecting tax
- Protecting sensitive data
- Using WordPress or third-party platforms for ecommerce