Join Patrick Rauland for an in-depth discussion in this video Implementing third-party platforms, part of WordPress: Ecommerce.
- As you know,…there are may platforms built on top of Wordpress…which offer you a lot of power.…The downside is that they require…more maintenance and are often complex to set up.…Many hosted platforms are the opposite.…They give you less control over how the payment…process works and less control over the product page.…They may not offer an affiliate program…or other functionality you need.…However, they also require very little oversite…on your part, you can set it and forget it.…The first platform that's well know for its beautiful…user experience is Gumroad.…
They're primarily used for people selling digital products.…Like video courses, books, or music.…To use Gumroad with Wordpress…you'll create your products on Gumroad…and then link to the product page on your site.…I will click through to the musicians demo…so you can see in detail how this works.…The product page gives details about the product…and includes a call to action to purchase.…As with e-commerce,…you can sell bundles and use discount codes.…
To start, you need to understand the market for your product or service so you can build your website around it. So Patrick Rauland kicks off with some key questions that will help you define your audience and organize your products. He'll then help you set up a payment gateway with PayPal or Stripe, ship orders, collect taxes, and secure sensitive data. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website: attracting and retaining customers and increasing the value of the average order.
- Defining your audience
- Organizing your products
- Marketing your WordPress site
- Increasing average order value
- Getting paid
- Checking out with PayPal or Stripe
- Managing and shipping orders
- Collecting tax
- Protecting sensitive data
- Using WordPress or third-party platforms for ecommerce