How analytics services work

- [Instructor] Analytic services work in different ways.…Some of them put a little piece…of JavaScript on your website,…and some track hits server side.…And depending on how they count visits,…you could see different numbers.…The good news is that you don't really have…to know how they work.…For the most part, you just have…to install a plugin and copy an API key.…And you don't have to pick just one service.…You can have multiple analytics plugins running…at the same time.…On my personal site, I have…three different analytics plugins.…

They each do things slightly differently,…and I like to mix and match the data…to make sure that I make the best decisions.…One of the questions I hear all the time…is, which number is right?…But this isn't the right question.…The numbers I have in Google Analytics…and WordPress stats are different.…In fact, I looked at my stats from yesterday,…and I got 200 more visits according to WordPress.com stats.…But the number itself doesn't matter.…You want to look at trendlines.…Look at your stats from a month ago.…