- [Instructor] Under the right circumstances,…giving customers discounts can be a very effective tactic,…but you don't want to train your customers…to look for coupons.…Many online users when they see a coupon field…will be prompted to search for a discount…before checking out.…They'll leave your site and search on Google for a discount.…They may get distracted and never come back.…There are even some Chrome extensions…that do this automatically,…scouring the web for coupons and entering them for you.…Even if the customer doesn't get lost,…they could leave your site, find a coupon,…and use it when they would have been…willing to pay full price.…
In e-commerce this is called a Subsidy Cost.…A subsidy cost is a cost that you have to pay to get a sale.…Subsidy costs aren't always bad.…For example, offering free shipping to your customers…is a subsidy cost but it can bring in a lot of orders.…Couponing when customers are willing…to pay full price is a subsidy cost you should avoid.…Now, there's a couple options depending…
Author
Patrick Rauland
Released
9/15/2016This course covers the fundamentals of building custom WooCommerce themes. Learn about using WooCommerce hooks, template overrides, PHP, and CSS to style the different store pages, and add custom imagery and icons to fit your branding. Author Patrick Rauland also introduces UX design techniques that encourage customers to buy, such as highlighting savings and adding social media icons for sharing.
- Selecting a base theme
- Matching theme colors
- Overriding and updating WooCommerce templates
- Using hooks
- Modifying your product page: images, tabs, icons, and more
- Modifying the shop page, including customer savings
- Modifying the checkout page
- A/B testing your changes
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome53s
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1. Select a Base Theme
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What to look for in a theme3m 10s
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Starter themes55s
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Declare WooCommerce support1m 44s
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2. Modify WooCommerce Styles
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Match theme colors3m 24s
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3. Modify WooCommerce Layouts
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Hooks and templates1m 36s
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Update WooCommerce templates2m 55s
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Use WooCommerce hooks2m 32s
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4. Modify the Product Page
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Change image sizes2m 15s
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Resize image column width1m 50s
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Add social media icons1m 23s
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Update the currency symbol2m 32s
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5. Modify the Shop Page
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Filter products3m 35s
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Change product display4m 50s
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Display customer savings4m 33s
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Customize the sorting menu6m 36s
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6. Modify the Checkout Page
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Skip the cart1m 26s
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Add an Empty Cart button3m 54s
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Hide the coupon field3m 19s
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Remove checkout fields3m 29s
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Add checkout fields4m 5s
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7. A/B Testing
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When to A/B test1m 15s
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Conclusion
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Next steps1m 11s
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Video: Hide the coupon field