Join Patrick Rauland for an in-depth discussion in this video Getting paid, part of WordPress: Ecommerce.
- Displaying a list of products on your site is one thing.…Displaying products and letting people transfer…money electronically is a totally different thing…and requires extra set up.…To get paid online you typically need four things.…A Website, a Payment gateway, a Merchant account,…and a Bank account for your business.…The website is fairly obvious.…This is where the customer will add products…to their cart, they'll check out,…and they'll enter credit card information.…The website then needs to send…that information to the payment gateway.…
The Payment Gateway checks to make…sure that funds are available.…If funds aren't available the Payment Gateway…will return that information to the website.…The website can then display an error to the customer.…If funds are available then the Payment Gateway…will return that information to the website…to complete the transaction.…The next step depends on what type…of Payment Gateway you have.…There are two broad categories.…I call them Traditional payment gateways…and Modern payment gateways.…
To start, you need to understand the market for your product or service so you can build your website around it. So Patrick Rauland kicks off with some key questions that will help you define your audience and organize your products. He'll then help you set up a payment gateway with PayPal or Stripe, ship orders, collect taxes, and secure sensitive data. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website: attracting and retaining customers and increasing the value of the average order.
- Defining your audience
- Organizing your products
- Marketing your WordPress site
- Increasing average order value
- Getting paid
- Checking out with PayPal or Stripe
- Managing and shipping orders
- Collecting tax
- Protecting sensitive data
- Using WordPress or third-party platforms for ecommerce