In this video, discover the key ingredients to SEO.
- [Instructor] A good place for us to start … is by defining exactly what we mean by SEO. … SEO stands for Search Engine Optimization … and the goal of that is to leverage … both the technical aspects of your site … as well as create the strategies … to rank higher in search engines. … Let's take a look at a search page. … For our course, we'll be optimizing a cake store website. … So let's use the search term cake delivery. … We'll type this into Google … and now Google and any other search engine … will always fill the results page … with what it takes is most relevant. … So up top here we have some sponsored ads. … We can click through them. … We might be able to see more or less. … If we scroll a bit further down, … we'll see the local results which show us some local stores. … For each of these results, … we'll see a distance, … a rating, … a description and an image of that store. … This information is usually called microdata. … And if you configure your site correctly, … you can make sure that search engines …
- Keyword strategies and SEO factors
- Installing Yoast SEO and the All in One SEO Pack
- Configuring title and general settings
- Importing SEO content
- Adding SEO and social info to posts and pages
- Configuring XML sitemaps
- Redirecting Google Search Console errors
- Building a reusable import file
- Installing the AMP plugin
Skill Level Beginner
WordPress: Developing Secure Siteswith Jeff Starr2h 38m Intermediate
WordPress Ecommerce: WooCommercewith Patrick Rauland2h 25m Beginner
1. SEO Principles
2. All in One SEO Pack
3. WordPress SEO by Yoast
4. WordPress SEO by Yoast Settings
5. Accelerated Mobile Pages
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