In this video, discover the key ingredients to SEO.
- [Instructor] A good place for us to start … is by defining exactly what we mean by SEO. … SEO stands for Search Engine Optimization … and the goal of that is to leverage … both the technical aspects of your site … as well as create the strategies … to rank higher in search engines. … Let's take a look at a search page. … For our course, we'll be optimizing a cake store website. … So let's use the search term cake delivery. … We'll type this into Google … and now Google and any other search engine … will always fill the results page … with what it takes is most relevant. … So up top here we have some sponsored ads. … We can click through them. … We might be able to see more or less. … If we scroll a bit further down, … we'll see the local results which show us some local stores. … For each of these results, … we'll see a distance, … a rating, … a description and an image of that store. … This information is usually called microdata. … And if you configure your site correctly, … you can make sure that search engines …
Author
Released
3/6/2019- Keyword strategies and SEO factors
- Installing Yoast SEO and the All in One SEO Pack
- Configuring title and general settings
- Importing SEO content
- Adding SEO and social info to posts and pages
- Configuring XML sitemaps
- Redirecting Google Search Console errors
- Building a reusable import file
- Installing the AMP plugin
Skill Level Beginner
Duration
Views
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Introduction
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1. SEO Principles
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Fundamentals of SEO3m 11s
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Keyword strategies1m 57s
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SEO factors inside WordPress2m 42s
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2. All in One SEO Pack
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Add XML sitemaps3m 6s
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Add social meta2m 24s
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Pro features50s
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3. WordPress SEO by Yoast
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Import SEO content2m 48s
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Overview and initial setup5m 59s
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Yoast SEO optimizer3m 34s
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4. WordPress SEO by Yoast Settings
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Bulk edit posts and pages3m 43s
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Configure search appearance2m 10s
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Configure XML sitemaps2m 37s
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Verify webmaster tools1m 10s
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Yoast Premium plugins1m 48s
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Build a reusable import file2m 26s
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5. Accelerated Mobile Pages
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Why you need AMP2m 4s
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Installing the AMP plugin3m 49s
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Conclusion
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Next steps52s
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Video: Fundamentals of SEO