Fundamentals of SEO

- [Instructor] A good place for us to start … is by defining exactly what we mean by SEO. … SEO stands for Search Engine Optimization … and the goal of that is to leverage … both the technical aspects of your site … as well as create the strategies … to rank higher in search engines. … Let's take a look at a search page. … For our course, we'll be optimizing a cake store website. … So let's use the search term cake delivery. … We'll type this into Google … and now Google and any other search engine … will always fill the results page … with what it takes is most relevant. … So up top here we have some sponsored ads. … We can click through them. … We might be able to see more or less. … If we scroll a bit further down, … we'll see the local results which show us some local stores. … For each of these results, … we'll see a distance, … a rating, … a description and an image of that store. … This information is usually called microdata. … And if you configure your site correctly, … you can make sure that search engines …