Join Patrick Rauland for an in-depth discussion in this video Examining your needs, part of WordPress: Ecommerce.
- What may be an amazing checkout solution for one company,…might not work at all for another company,…because they need a certain feature.…The first question you need to ask yourself is:…What type of payment do you want to accept?…Obviously, many people want to use credit cards,…but you may want to accept payment…from other sources as well.…The most popular, non-credit card option is PayPal.…Some customers don't trust PayPal…and want to use credit cards,…while others don't trust stores with…their credit card numbers and prefer to use PayPal.…
In most WordPress based Ecommerce platforms,…accepting payments via PayPal is a common feature.…Some customers may prefer to pay through…an existing account that they have with Amazon…rather than create a new account on your website.…If you think that a high number of your customers use Amazon…you can reduce the friction in the checkout…by letting them checkout through Amazon.…As a storeowner, you can have any…combination of payment gateways:…one that accepts credit cards, one that works with PayPal,…
To start, you need to understand the market for your product or service so you can build your website around it. So Patrick Rauland kicks off with some key questions that will help you define your audience and organize your products. He'll then help you set up a payment gateway with PayPal or Stripe, ship orders, collect taxes, and secure sensitive data. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website: attracting and retaining customers and increasing the value of the average order.
- Defining your audience
- Organizing your products
- Marketing your WordPress site
- Increasing average order value
- Getting paid
- Checking out with PayPal or Stripe
- Managing and shipping orders
- Collecting tax
- Protecting sensitive data
- Using WordPress or third-party platforms for ecommerce