Join Morten Rand-Hendriksen for an in-depth discussion in this video Establishing goals and needs for the site, part of WordPress DIY: Freelance/Independent Website.
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- When building a new website, it's important to start out right. That means mapping out your goals and needs and figuring out your content before starting the actual process of building the site itself. The project we've started on here is to build a website for freelance or independent business and the first step in that process is to figure out what goals we want to achieve and what needs we have for the site. So let's start with the goals. Here I ask myself a simple question. Why do I want a site for my freelance or independent business? The answers are my goals for the site.
I want to get new customers and the site will work as both advertising and a way to find out about my services. I want to showcase my skills and display my best work that way potential clients and even potential future employers will see what I've done and share it with the world, and I want to share my knowledge so others can learn from me and I can become a trusted resource in my specialty, which, in my example project, is cake design. That means sharing both tips and tricks and also specialized content like recipes and tutorials.
That way people may find me organically and share my content with their friends. Next, I need to look at the needs I have for the site. These are the features that must be in place for me to reach my goal. First of all, I need a clear call to action so people can get in touch with me right away. I want it displayed right on the front page and lead directly to the contact page with the contact form so I can collect specific information from potential clients and employers. I also need a portfolio section where visitors can see large, ideally full screen, versions of my images.
I want the website to work as my look book and for that to work I need big images. Finally, I need a blog where I can share tips and tricks and also publish recipes. The recipes are most likely to be shared and read on social media so it's important that these have proper social media sharing built in, especially for Pinterest where people love sharing images of food. Now that you've seen how I mapped out my goals and needs, you do the same for your site. Chances are, our lists will be pretty much identical but there is also a good chance you may have some goals or needs that are unique to your site.
Mapping these out right at the start of your project will help guide your process as we dive into content creation and the actual building of the site.
Find more courses in this series in our WordPress DIY playlist.
- Establishing the goals for the site
- Making a content inventory
- Adding custom menus
- Installing and activating themes
- Customizing the front page
- Setting up a contact form and social media buttons
- Controlling SEO and social sharing text
- Securing your site and managing spam