- [Instructor] If you regularly have sales on your site,…one of the things that can really help users,…is to show them the amount…that they're saving with the sale.…Instead of showing a sale price of $12,…with a crossed out 16,…also show them that they're saving $4.…Before I jump into the code,…I want to share some pricing psychology.…When you're displaying the amount saved,…you want to display what appears to be the bigger number,…and to do this, you want to use the rule of 100.…The rule of 100 says that anything under $100…should be displayed with a percentage off.…
Anything above $100,…and you should display the value discount.…So, for a $16 supplement, you should say 25% off…instead of $4 off.…Now if you're selling $5,000 TV's,…you want to say $1,250 off.…It sounds really impressive.…Since our products are less than $100,…we're gonna display them in percentages,…but you can easily tweak the code we're about to write…to display the absolute value if you want to.…
I've opened up the themes functions.php file,…and we're gonna start by writing a comment.…
Author
Patrick Rauland
Released
9/15/2016This course covers the fundamentals of building custom WooCommerce themes. Learn about using WooCommerce hooks, template overrides, PHP, and CSS to style the different store pages, and add custom imagery and icons to fit your branding. Author Patrick Rauland also introduces UX design techniques that encourage customers to buy, such as highlighting savings and adding social media icons for sharing.
- Selecting a base theme
- Matching theme colors
- Overriding and updating WooCommerce templates
- Using hooks
- Modifying your product page: images, tabs, icons, and more
- Modifying the shop page, including customer savings
- Modifying the checkout page
- A/B testing your changes
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome53s
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1. Select a Base Theme
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What to look for in a theme3m 10s
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Starter themes55s
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Declare WooCommerce support1m 44s
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2. Modify WooCommerce Styles
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Match theme colors3m 24s
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3. Modify WooCommerce Layouts
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Hooks and templates1m 36s
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Update WooCommerce templates2m 55s
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Use WooCommerce hooks2m 32s
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4. Modify the Product Page
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Change image sizes2m 15s
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Resize image column width1m 50s
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Add social media icons1m 23s
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Update the currency symbol2m 32s
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5. Modify the Shop Page
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Filter products3m 35s
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Change product display4m 50s
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Display customer savings4m 33s
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Customize the sorting menu6m 36s
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6. Modify the Checkout Page
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Skip the cart1m 26s
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Add an Empty Cart button3m 54s
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Hide the coupon field3m 19s
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Remove checkout fields3m 29s
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Add checkout fields4m 5s
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7. A/B Testing
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When to A/B test1m 15s
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Conclusion
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Next steps1m 11s
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Video: Display customer savings