Join Patrick Rauland for an in-depth discussion in this video Different types of analytics, part of WordPress Plugins: Analytics.
- [Instructor] Ideally, every business website is there to serve a function. Imagine you had to write a job description for your website. What would you put in that job description? How would you evaluate your website to make sure that it's doing its job? If you're building a website for a non-profit, you may want to spread information about your cause, in which case, you'd want to increase the number of views. If you're an agency trying to bring in new clients, you may want to display your expertise on your website so that you see an increase in the number of contact form submissions.
And if you sell a product, you may want to list your products online and see an increase in the number of orders. Now, you can write blog posts, put up a contact form, and list your products online, but you don't know how effective any of them are without some sort of analytics tool. So the analytics tool you use will depend on how you write that job description. There are some that are good at measuring custom events, like contact form submissions. There are some that are good at measuring and analyzing e-commerce transactions. And there are some that are really good at tracking every action a customer takes on your website.
We'll be digging in to all of these, and we'll spend a good portion of this course integrating with Google Analytics since it's free and it's pretty good at everything above.
- Getting your site ready for analytics
- Installing and activating Jetpack
- Viewing your stats
- Installing and activating MonsterInsights
- Connecting your Google Analytics account
- Viewing stats in WordPress and Google Analytics
- Sending ecommerce data
- Reviewing user-level analytics