Join Dayna Rothman for an in-depth discussion in this video Determining your content cadence and mix, part of Content Marketing: Blogs.
- Once you've determined the layout…and design of your blog, the next step…is to determine your content cadence and mix.…Blog post cadence is the frequency in which…you will be posting blogs on your company blog.…So ask yourself: how much content do you have?…What types of resources do you have for blog management?…Is it one person, is it three people?…It takes time to manage a blog so the amount…of resources you have will really make a difference.…Who comprises your audience and where do they find content?…Are you speaking to an audience that finds content…often through a blog, or are people looking more…towards other types of mediums to find their content?…And then how are you promoting you blog posts?…Are you promoting them just on social,…are you hoping that people will…just come to your blog organically?…All of these questions will help you determine…what the right cadence should be.…
So next is some blog cadence best practices.…Some best practices, just test, test, and test more…to see what works best for your blog.…
Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts. Start now and learn how to connect with customers and market your business online with great blog content.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- The benefits of blogging
- Choosing a blogging platform
- Designing a blog
- Working with contributors
- Writing blog posts
- Promoting a blog
- Measuring the performance of a blog