Join Dayna Rothman for an in-depth discussion in this video Designing your ideal blog, part of Content Marketing: Blogs.
- So once you've chosen the right blogging platform…for your business, it's now time to design your ideal blog.…Your blog design is incredibly important…to driving traffic and getting people to your blog…and getting them to stay on your blog.…So number one, you want to make your blog extremely visual.…We live in a visual world.…And great visuals is what's gonna attract attention…to the different posts within your blog.…Long gone are the days where simply a blog…was just various headlines in a text format.…
Now companies are getting really innovative…in how they design their blogs to have visuals…really be the front and center.…Now, this means you have to take a lot of time and effort…to determine what the best photos are for each blog post.…However, to have a visual look and feel to your blog…is a great way to attract attention.…As an example, here is the blog home page…from a company called Uberflip.…As you can see, their home blog page is very visual.…It features imagery from each of the top blog posts…as well as just a headline.…
Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts. Start now and learn how to connect with customers and market your business online with great blog content.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- The benefits of blogging
- Choosing a blogging platform
- Designing a blog
- Working with contributors
- Writing blog posts
- Promoting a blog
- Measuring the performance of a blog