Join Patrick Rauland for an in-depth discussion in this video Defining your audience, part of WordPress: Ecommerce.
- Most people don't buy products just to spend money.…They're actually looking for solutions to their problems.…Instead of looking at it from your point of view,…try to look at it from your customer's point of view.…Once you have a customer in mind,…you can create a site…and communicate that message to your customer.…One of the ways you can figure out…your audience is to create Personas.…Personas are representations of your customers.…Instead of saying, "Our customers are middle-aged women,"…which is really broad, you can instead go into…much greater detail and talk about their likes and dislikes,…occupation, or anything else really,…as long as it helps to find your customer.…
For example if you're selling yoga mats,…the entry level yogi doesn't know…all that much about mats.…They've probably used one…in their local studio a few times,…but they don't really know which material is best.…That means if you're catering to Beginners,…you may provide additional information…about the materials in the mat.…An Experienced yogi probably already knows…
To start, you need to understand the market for your product or service so you can build your website around it. So Patrick Rauland kicks off with some key questions that will help you define your audience and organize your products. He'll then help you set up a payment gateway with PayPal or Stripe, ship orders, collect taxes, and secure sensitive data. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website: attracting and retaining customers and increasing the value of the average order.
- Defining your audience
- Organizing your products
- Marketing your WordPress site
- Increasing average order value
- Getting paid
- Checking out with PayPal or Stripe
- Managing and shipping orders
- Collecting tax
- Protecting sensitive data
- Using WordPress or third-party platforms for ecommerce