Defining and understanding the importance of blogging for your business

- There is a lot of buzz right now about blogging for your business. But first, it's important to understand the definition of blogging. It's noisy out there online. There's a ton of different types of content coming to your buyers from all sides. And your consumers are doing their own research, educating themselves through the buying process. And you want people to find you. It's very difficult to be found in today's crazy, noisy landscape. There's so much content out there, so much online, that as your buyers are searching for different key terms, how are you making sure that you are the one being found? Business blogging is the strategy of creating short-form content, i.e. blogs, to exist on one area of your website, such as your blog, in order to drive traffic to your website and create brand awareness for your company.

Now that you know the definition of business blogging, start thinking about all the ways that you can apply blogging to your own business.