Content Marketing: Blogs

- In today's noisy and complex marketing landscape, blogging helps you amplify your business's message and voice. Your buyers are living in a multi-channel and multi-device world. Not only are your customers doing their own research online, but they also expect their content to be personalized, educational, and conversational. Blogging is a great way to develop those relationships, give your brand visibility, all while creating an approachable and humanistic brand persona. My name is Dayna Rothman, and I am head of content marketing for Marketo, a leading marketing automation software company in Silicon Valley.

I'm also executive editor of the blog at Marketo and author of Lead Generation for Dummies. In this course, I wanna share with you the concepts behind creating a great business blog. I'll talk to you about how to design your blog, engage your audience, create blog content that converts into leads, and how to promote your blog across multiple channels. Business blogging is a critical way to get found by your audience. When done well, blogging not only helps you grow your business and voice, but it will also help you to become a trusted thought leader in your space.