Join Morten Rand-Hendriksen for an in-depth discussion in this video Configuring site-wide titles and meta descriptions, part of WordPress Plugins: SEO (2013).
The main purpose of WordPress SEO by Yoast is to add titles and meta-descriptions to pages and posts. But WordPress SEO also gives you detailed control over titles, descriptions, and other content for the rest of the site. This is important because people will often search for and share index pages such as the homepage, category, archive, tag, and other taxonomy pages and even search pages and search results. You can configure all of these under the titles in metasection, found under SEO.
In Titles and Metas. When you open the titles and meta settings, you land on the general tab, and this tab is one that I wouldn't change, because all these settings are either set by the plugin based on the current site, or they're standard settings that should be applied in most cases. So the only time I'd ever change something in here is if I knew that there was some sort of setting that needed to be changed specifically for my custom installation. Instead, let's move on to the rest of the content.
First off you have Homepage. This is where you can set the title template and meta description template for your Homepage. So just like with the all in one SEO pack plugin. Here, you can put in a default description for the Homepage so if people share your Homepage on social media, or if someone finds their Homepage on a search engine, they'll see that meta description. So here again, I would put in (SOUND). You can also add dynamic content by using one of these macros.
You'll notice that these macros don't match the previous macros, from the previous plugin. Instead, you have new macros. So, if I check this it means it can not index or follow it.s I can uncheck authorship, meaning do not show what author it is in the meta description. I can choose whether or not I want the date to appear in the Snippet, and I can also toggle the SEO meta box on and off.
If it's toggled off, it means I can't add SEO information to that particular post type. And in some cases you may have a custom polls type where you don't need to add SEO information and this is where you would turn it off. But I said that I wanted to use a macro here to simplify the process. So if you look at this you can see under posts, we have a title template that says the title of the post, or the page, and that it has a separator, and then it says the site name. What if I also wanted to auto generate a description? In that case I can go to help, and find whatever I want to display in the description by default.
And in this case, I want to use the excerpt. So I'm going to copy Excerpt here. Go back to post types, and paste in excerpt. That way the excerpt that's defined in my post will automatically also become the SEO description, unless I manually change it. This will drastically simplify the process if you're used to using the excerpts in your posts. So I'm going to scroll down and click Save changes. And now under Post Types I have my custom setting. Under Taxonomies, you have the same exact set up.
You can set the title template and the description template for each of the categories. Tags and other custom taxonomies you have. In my case I also have one called format, because I have a custom post type. You can also choose not index them, or even hide the meta box for each. And you may be wondering why you need to hide a meta box, well if you go to a category. So I'll open it in a separate tab. Then I'll go into my category. You'll see in addition to your regular category settings that come from WordPress, Name, Slug, Parent and Description, you know, also have SEO settings for each of your categories.
Here we can put in an SEO title, an SEO description. You can set the canonical link. You can set a breadcrumbs title if you're using breadcrumbs, and you can also choose to no index each individual category, and whether or not you want to include this particular category on your site map. It's a very advanced feature, but in many cases you may want to turn it off, because the person who's going to be using the site is not going to use these features. Under Other, you have additional pages that don't fit under taxonomies such as Author archives that show all the poles from a particular author.
Or Date archives that show poles published on a certain date or a certain month. And special pages, like the search pages, and the 404 pages. So here again, you can highly customize this information to make it fit with your site and your specific needs. So why do you want all of these settings? Well the answer is quite simply that this plugin can't guess what every single site is going to look like. And there are many sites where you need to reconfigure some of these settings to fit with a certain usage scenario.
A certain language, or a certain target audience. So here you can go in and either use the default settings or customize them to fit your particular needs.
- What is SEO?
- Installing and activating the SEO plugins
- Adding SEO content to posts and pages
- Using keywords and page analysis tools
- Configuring page titles and metadescriptions