From the course: WordPress Plugins: Analytics

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Configuring permalinks

Configuring permalinks - WordPress Tutorial

From the course: WordPress Plugins: Analytics

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Configuring permalinks

- [Instructor] Google Analytics and other analytics tools are pretty smart. And they can do amazing things right out of the box. But we can do a few things to make it even easier for analytics services to understand our site and give us better data. Suppose this is what a page looks like on our site, and this is what a blog post looks like on our site. How can Google tell the difference? Versus if our blog posts have a different structure, like this. Google has a feature called Content Grouping that aggregates all of the data for certain types of content. But for this to work, you need to have a unique URL structure for each type of content. You may want to know what types of content are performing best. Is it your blog posts, your static pages, your product pages, or some other type of unique content like your portfolio pages? WooCommerce does a great job with this. All of their blog posts use a date format, which makes it very easy for Google Analytics to group. On our own Topsy…

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