Join Dayna Rothman for an in-depth discussion in this video Choosing your blog images, part of Content Marketing: Blogs.
- Once you've written your blog post,…it's now time to choose your blog images.…Eye-catching visuals are an important aspect of any blog.…They draw in your reader's attention,…and honestly, they keep their attention throughout the blog.…They also bring life to your blog post,…we live, again, in a very visual world,…so you want to make sure that you…have those visual elements to each of your posts.…A key here is to stay away from photos that can be perceived…as fake and cheesy, basically stock imagery.…
So the photo I've chosen here,…is a good example of a piece of stock photo.…So as you can see, it's people in a business environment,…giving the high-five, giving the thumbs up,…this is something that in businesses, we see a lot of,…and it's not something that readers of a blog,…will really love or appreciate.…We've actually done studies,…with imagery like this at Marketo,…to determine the effectiveness of super stock imagery,…such as business people giving high-fives,…versus more editorial, and for our blog,…the editorial imagery is what really drives shares,…
Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts. Start now and learn how to connect with customers and market your business online with great blog content.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- The benefits of blogging
- Choosing a blogging platform
- Designing a blog
- Working with contributors
- Writing blog posts
- Promoting a blog
- Measuring the performance of a blog