Join Dayna Rothman for an in-depth discussion in this video Choosing a blogging platform, part of Content Marketing: Blogs.
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- Before you can actually start blogging you need to choose a blogging platform. Choosing the right blogging platform is key to your success. You need somewhere for your blog to actually be housed for you to publish your blogs. So it's import to start thinking about what type of technology that you wanna use for your blog. Ask yourself the following questions: How many people will need to access your blog? For some companies it's one person, for other companies its more than one and it could be up to 10 or 15 depending on your approval process.
Ask yourself, Do you have developer resources at your disposal? If you are a small company you might not have developers who are able to implement your blog and design it for you. Instead you might have to do it yourself. So you wanna make sure that you choose a platform that's appropriate to the amount of resources you have. If it's just you, you wanna make sure that you have a platform that is really east to use and configure. Will you have a blog administrator? Is there gonna be one person that's the admin of your blog or will it be many? And then, How "designed" and custom do you want your blog to be? If you are a larger corporation most likely you'll want your blog to be extremely designed and customized.
If you are a smaller corporation or maybe just a single person. You will want something that's pretty out of the box. Luckily with most of these blog platforms, there is different designer communities that do create these customization for you if you don't have a developer team at your disposal. So now I'm gonna go through some of the top blogging platforms and their characteristics. So you can make a good decision for your business and your blog. So probably the number one platform is WordPress.org.
So WordPRess gives you complete control over your blog's look and feel. You can actually choose your own domain name, which is very helpful particularly if you have a larger business. You can extend your blog 's functionality with over 27,000 plus plugins. So plugins are ways that you can customize your blog and there is a community of developers that can help create themes and plugins for you. So you can actually get access to many developers all over the world that can help you customize your blog and create these different plugins.
And it's extremely easy to use for the non technical. And its actually gonna be the platform that for intense and purposes of this course, we are gonna be talking about and using the most. However WordPress is obviously not the number one choice for everybody. So we are defiantly gonna go through some other really top choices here. We also have Movable Type. So Movable Type offers some great customization options. Its actually tailored for large-scale organizations. So if you have a large blog or multiple blogs.
This might be a great option for you. It also gives you the option to manage multiple blogs. Many businesses have blogs based on different industries or personas. So Movable Type is a great option if you do have more than one blog. Movable Type also has an active developer community for creating plugins just like WordPress. It's east to use but it's hefty price tag could be a hindrance for some organizations. Drupal is also an extremely popular blogging platform. Drupal is actually a CMS a Content Management System that includes a blogging platform.
So for companies that use Drupal their whole website is actually on Drupal. So if you decide to use Drupal most likely your website will also be making a transition. But if your website is already on Drupal it's really seamless. It provides many out of the box features. So it's a great way for companies to get what they want with little effort. They also have a large developer community for customization One thing that I've heard about Drupal from many of it's users is that it's not quite as easy as some of the other blogging platforms.
But because it's integrated seamlessly into the website. That makes it really useful for a lot of companies. And then there is Joomla which is also a similar platform to Drupal. Joomla is another CMS Content Management System with a blogging component. Joomla actually comes with some social and eCommerce features. So if you are a eCommerce company this could be a good solution for you. You can create a complex website on Joomla that also has a blog. It doesn't offer as many features as Drupal, however many users of Joomla say that it is easier to use.
So there is a lot of different choices out there when it comes to blogging technology. The important part it to chose something that is right for your blog. The amount of customization you want as well as your users. So definitely get some demos and try some of these technologies out. Many of them have a way for you to sign up for free. To really see their interface. But now that you have information about some of today's best blogging platforms. It's time to choose one and then go forth and concur.
Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts.
Start now and learn how to connect with customers and market your business online with great blog content.
- The benefits of blogging
- Choosing a blogging platform
- Designing a blog
- Working with contributors
- Writing blog posts
- Promoting a blog
- Measuring the performance of a blog