Join Dayna Rothman for an in-depth discussion in this video Choosing a blogging platform, part of Content Marketing: Blogs.
- Before you can actually start blogging…you need to choose a blogging platform.…Choosing the right blogging platform is key to your success.…You need somewhere for your blog to actually be housed…for you to publish your blogs.…So it's import to start thinking about what type…of technology that you wanna use for your blog.…Ask yourself the following questions:…How many people will need to access your blog?…For some companies it's one person,…for other companies its more than one…and it could be up to 10 or 15…depending on your approval process.…
Ask yourself,…Do you have developer resources at your disposal?…If you are a small company you might not have developers…who are able to implement your blog and design it for you.…Instead you might have to do it yourself.…So you wanna make sure that you choose a platform…that's appropriate to the amount of resources you have.…If it's just you, you wanna make sure that you have…a platform that is really east to use and configure.…Will you have a blog administrator?…Is there gonna be one person…
Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts. Start now and learn how to connect with customers and market your business online with great blog content.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- The benefits of blogging
- Choosing a blogging platform
- Designing a blog
- Working with contributors
- Writing blog posts
- Promoting a blog
- Measuring the performance of a blog