Join Patrick Rauland for an in-depth discussion in this video Checking out with PayPal, part of WordPress: Ecommerce.
- Let's take a look at what you can do with PayPal…on an eCommerce platform.…When I say PayPal,…some people think I'm talking about the old PayPal buttons.…The graphics have been updated,…but they look something like this,…and you would have had to have them on every product page.…You could, theoretically, run an eCommerce business…using these buttons,…but they're very basic.…You can't have a cart,…you can't manage orders,…you can't automatically deliver files,…and you can't create site-wide sales.…These buttons work,…but only at a basic level.…
This is a store that I built for Hplus Sports,…a fictitious lynda.com brand.…I used PayPal with my eCommerce platform.…This functionality is typically called…PayPal Standard.…There are other ways to use PayPal,…like PayPal Express and PayPal Advanced,…but those are far less common.…In this example,…I built this store using WooCommerce,…a WordPress eCommerce plugin.…The first thing I want to point out to you,…is that you have the full capabilities of a cart.…You can go to the Cart page…
To start, you need to understand the market for your product or service so you can build your website around it. So Patrick Rauland kicks off with some key questions that will help you define your audience and organize your products. He'll then help you set up a payment gateway with PayPal or Stripe, ship orders, collect taxes, and secure sensitive data. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website: attracting and retaining customers and increasing the value of the average order.
- Defining your audience
- Organizing your products
- Marketing your WordPress site
- Increasing average order value
- Getting paid
- Checking out with PayPal or Stripe
- Managing and shipping orders
- Collecting tax
- Protecting sensitive data
- Using WordPress or third-party platforms for ecommerce