Join Morten Rand-Hendriksen for an in-depth discussion in this video Adding SEO info for posts and pages, part of WordPress Plugins: SEO (2013).
One of the great things about the All in One SEO Pack Plugin is that it works out of the box with no configuration on your part. That means you can jump right in and start adding SEO meta information to your pulse and pages without doing any kind of set up, before we get into actually adding the information let me just show you what I am talking about. Here you can see a post I wrote in my WordPress site it's called, Who Owns WordPress? Or How to Make Money in a GPL Universe and here you can see the entire post.
If I take my mouse and I hover over the tab for this past you'll see that the title of the tab is also Who Owns WordPress? Or How to Make Money in a GPL Universe? And if I hit Ctrl+U and scroll down, you'll see that here we have a title tag. This is the title tag that will display up here. And when I scroll down, you'll also see that we have a description tag down here. The description tag is the content that will show up when people search for this content on search engines or when people share it on social media sites like Facebook, Google plus, and LinkedIn.
And here we can see that all in one SEO pack is already kicking in, and what it's done is it's grabbed the first sentence of my article. So down here the first sentence. And displays that as the description of the article. If you didn't have all in one SEO pack installed, Google and other search engines would do the same. They would scrub down into your article and find the first sentence and then display it. But, if you start your article with an image that means that they would scrub down on your article, find the image, and then go, oh, I can't read this.
And then try to display it so you get very poor description information. Now here's the thing. In the context of the article, so what you're looking at here. The full article. The title and the first few sentences make perfect sense. But when it comes to search results and also when people share your article, what you want is for them to see a title that appeals to them and also a description of the content, not the beginning of the content. That's where the SEO plugin comes in. We can now create a custom title and a custom description for the article, just for search engines and social sharing sites.
When I go in to edit my article, you'll see here this is just the regular WordPress editor, and all that's changed is we now have a new pedal. It's called All in One SEO Pack. From here, you can either upgrade to the all in one SEO pack pro version by clicking the link and reading what the differences is. And you can also see a guess at what this article will look like if it's found on a search engine. As you can see, we currently have the title and we have the first few sentences of the article. And like I said, this is not a very good representation of the article.
What we want to do here is create a title that's appealing to people, and maybe also fits different search results than the main title. And then we want to put in the description, that's a short description of the actual article, so that people can see what the article is about. So what I'm going to do here is put in a title that's a little contentious. And also matches what I think people might be searching for. So I'll say WordPress, vs GPL Who, calls, the shots? Then I'm going to add a custom description, so I'll say, is it possible to earn money while sticking to the WordPress GPL License Morten thinks so and here's why.
Now when I update my post. So I'll scroll up. Click Update. And then scroll down again. You'll see my preview now says, WordPress vs GPL Who Calls the Shots? And then the description says, Is it possible to earn money while sticking to the WordPress GPL License? Et cetera. So now we've created a custom title and a custom description. And this is what'll display in search engines and will also display when people share this content on social media. Now, as you can see, there's far more likelihood of people clicking on this than the previous description that just was the first few sentences of my article.
There's also one other thing that happens, so let me show you. I'm going to open this post. In a new window here. And notice how, in the old post, the title of the tab says Who Owns WordPress? Or How to Make Money in a GPL Universe. In the new tab, the title of the tab is WordPress vs GPL, Who Calls the Shots? But, when you look down here, you see the title is still the same, because all we did here was change the meta-title and the meta-description. This is the information that comes in addition to what you see at the browser.
You can see it if you hit Ctrl+U again in your browser. You'll see here I have the title and it now says WordPress versus GPL. And when I scroll down you'll see my description has changed to, is it possible to earn money while sticking to WordPress GPL licenses. (SOUND) In addition to title, and description, you see I also have a keywords field where I can put in keywords. Now I'm just going to tell you this upfront.
There's no point in putting keywords in this panel because no search engine, and nothing else in the web, actually tracks keywords anymore. It's an old technology, so forget about it. It's not worth it. Below that you have three checkboxes. Robot Meta No Index, Robot Meta No Follow, and Disable This Page or Post. These are custom features that allow you to do one of three things. If you check Robots Meta No Index, Google will not index this post. Meaning it will not be on the site map and google will not be aware that it's there.
Robots Meta No Follow will make it so that Google will not follow the links within the post to anywhere else. So, that's something you may want to do if you link to something you don't necessarily want to give credit to. Disable on this page your post simply means you disable this function on this page your post. And when you check that, you can also click disable Google Analytics so can don't get analytics for this post. Now seeing this, you'll probably want to know why would you want to un-index this post, or why would you want block the links from being followed, or even disable as your forum post.
Well in some cases, you may have certain regions of your site that are only for members, or you may have secret regions of your site, or there may be other reasons why you don't want Google to index it. This is the way to simply turn it off so Google will not be aware that the site is there. It is not 100% secure. But it's good enough that you won't have a situation where a secret page or a hidden page on your site all of the sudden shows up at the top of a Google search. Now you see what I meant when I said you can add customized information just for search engines and social networks.
And you see that it's easy to do so. I recommend placing the all in one SEO pack panel directly under your pulse editor. And making filling it out a standard part of your publishing routine.
- What is SEO?
- Installing and activating the SEO plugins
- Adding SEO content to posts and pages
- Using keywords and page analysis tools
- Configuring page titles and metadescriptions