From the course: View Source

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005 Tracking any campaign with Google Analytics

005 Tracking any campaign with Google Analytics

From the course: View Source

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005 Tracking any campaign with Google Analytics

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Hello! This is Ray Villalobos and welcome to View Source! In this episode, I am going to show you how to track just about anything with Google Analytics, using tools like the Google URL Shortener and the Google URL Builder. So if you need to know where your visitors come from, then it's time to View Source. It's really hard to tell exactly how people get to your site. If you've got Google Analytics one way to see where traffic comes from is by looking at the traffic source's area. So I am going to click on Standard Reporting and I am going to open up Traffic Sources and select All Traffic. Then I am going to look at the list that it gives me right here, and I see that a large part of our traffic comes from a direct source which doesn't really tell me where people are coming from. That means that people are somehow getting to your site and you're not getting any feedback as to where they came from. So I'm going to show you a couple of tips that you can use to track where people are…

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