Join Patrick Rauland for an in-depth discussion in this video Work with product data, part of WordPress Ecommerce: WooCommerce.
- [Instructor] By now, we have a title, description, price, and an image or two. There's a bit more information we can add to the product page to give the user a better idea of what they're looking at. Let's click on Edit Product, then let's scroll down. We've kind of ignored this product's data section up until now. We're going to come back to these options up here at the top, but first we can look at the regular price and the sale price. We can enter a sale price whenever there's a sale. Click Update, and we can see our changes.
You'll notice the original price is crossed out here, and the sale price is to the right, and there's a little sale bubble here. We haven't talked much about the store page yet, because we haven't gotten to it. But on the store page, which lists all of your products, there's also a sale bubble on that image. Let's go back to the Edit Product page and show off how scheduling works. If you have a sale that's going to off, say for Black Friday, you can schedule that in advance. We can start the sale on Friday, and we can end at the end of the day on Cyber Monday.
As soon as the clock strikes midnight, the sale price will kick in automatically. You can be asleep in your bed. Pretty cool, huh? Moving down the page, there's a few fields on taxes. We're going to cover taxes in detail later, but just know that if you happen to have one product that might not be taxable, this is where you would change it. If we go down to the next tab, Inventory is pretty important for most stores that have physical products. The SKU is your stock keeping unit. It's what you use internally to track your inventory.
You don't need to add anything here, but if someone orders something over the phone, or via email, there could be confusion between different product names. It's much better to ask them to use a SKU, which shows up on the Product page. That way, there's no confusion. I'll call mine mineral water, and then blueberry. The next box lets WooCommerce track inventory for you. If you check it, then you can enter how many units you have on hand. Let's say 10, and every time there's an order that is successfully paid, WooCommerce will reduce the stock by how many items were in that order.
That way, you can make sure you don't oversell a product. You can also choose if you want to allow back orders, meaning, allowing an order when you're already out of stock. I like to leave it to Do not allow, so that way users aren't upset by how long they have to wait for the product. If you make products in your own home, you could spend an evening making more product, and then you might want to set this to allow. If we go over to the Shipping tab, we can that this helps us calculate shipping rates.
Later in this course, we're going to talk about live shipping rates. If you want to get quotes from USPS, UPS, or Fed Ex, you'll need to fill out the weight and dimensions. This does show up on the front end as well, so if you want the users to see how big your product is, you can also enter it here for that reason. I'll say half a pound, it's going to be two inches deep, two inches wide, and six inches tall. There are some specific shipping settings where you can group products by type. In that case, you'll need to use Shipping classes. We haven't created any yet, which is why they haven't shown up.
But if you do need shipping classes, this is where you edit them. Linked Products is an area where you can group your products. This is one of the areas where you should spend some time really thinking about how you can upsell and cross-sell your customers. This can really increase your average order value and make you more money. An upsell is a more expensive product of the same type, or sometimes it's increasing the quantity that someone wants to buy. Between videos I added another product that's a variety pack of mineral water. That's definitely an upsell.
I'll add it right here. A cross-sell is a related product, so if you're selling a bicycle, a cross-sell would be a bell, a kickstand, a basket, headlamps, etc. Anything that could go with a bicycle. For H Plus Sports we don't have anything that similar to mineral water, but we do have supplements, and people who drink mineral water might also want supplements. So I'll put that in as a cross-sell. Let's take a look at what this looks like on the front end. You'll see the SKU here, additional information, like the weight and dimensions here, and you'll see the upsell right here.
If we add this product to the cart and then go to the cart, you'll also see the cross-sell right here. Different themes may display these upsells and cross-sells in different areas of the site. But that is how they're typically displayed. Let's go back to the Edit Product page. Click on my product, and click Edit. Go down to Attributes. We'll take a look at the Attributes tab a bit later when we look into variable products. For right now, let's go to the Advanced tab. The purchase note is there if you want to remind the customer about something after purchase.
Most products won't need something like this. And Menu Order's there in case you want to have fine-tuned control over which products show up first on any given page. The lower the number, the higher the product will show up. So any product with, say menu order of zero, are going to show up first. I'll set this one to ten. Lastly, Enable reviews. You almost always want to leave this checked. Social proof is a big part of e-commerce and you definitely want to have as many reviews as possible.
Let's save these changes and we're done.
- Why WooCommerce?
- Installing WooCommerce
- Setting up your store
- Adding products, including images and data
- Creating a subscription product
- Setting up shipping
- Configuring payment options
- Setting up taxes
- Customizing your theme
- Connecting Google Analytics and MailChimp
- Managing orders and reports