Join Patrick Rauland for an in-depth discussion in this video Testing the customer experience, part of WordPress Ecommerce: WooCommerce.
- [Instructor] We've done so much to our store. We've added products, set up payments, shipping, taxes and a whole lot more. But we want to make sure that we test all of that. You should never launch an e-commer store without testing the whole thing, especially payment. We're going to open up an incognito window. On a Mac, you can do that with command+shift+N. Then we'll pull up our site. This will let us see our site like a brand new visitor. Let's browse the site, find a product, add it to our cart, and then we'll checkout.
So we'll add this product here. I'll look at the additional information and the reviews. Now let's go to the cart. Look at all the shipping information. Let's go ahead and calculate that. Colorado. My zip code. That's looking good, I'm getting rates. Let's go to the checkout. I'll go ahead and enter my information. And then looks like I want to subscribe to the newsletter, that's perfect. I do want to create an account so I'll go ahead and enter a password.
I'll look at the different payment methods now. The top one is Stripe, which is what we want. It's still in test mode which is good for us right now. At some point, I'd like to remove direct bank transfer as we just had that for testing purposes and yes, I have read the terms and conditions. Let's go ahead and click continue to payment. And now this little pop-up comes from Stripe checkout, which we toggled earlier in the course. I'll go ahead and enter any valid expiration date, any number, and then click pay. Looks like it went through.
And there is our order received page, awesome. So everything is looking good here. I see the products and taxes and shipping, but I did notice that we don't have any social proof. So I'd like to make a note to really encourage people to review and I'd like to make that a priority for the next few weeks. There are a few plugins that can do that for us. Such as this one right here on wordpress.org. Or if you're using a newsletter like mailchimp, there is fancy automation technology to get people to do the same thing. And it can be a bit more customizable than this plugin.
You might find a few more areas on your site that you want to improve. Make note of these, and unless they're critical, go ahead and set them up after you launch your store. Getting reviews is important but it's not as important as launching the store. So I'm going to set that up after I launch.
- Why WooCommerce?
- Installing WooCommerce
- Setting up your store
- Adding products, including images and data
- Creating a subscription product
- Setting up shipping
- Configuring payment options
- Setting up taxes
- Customizing your theme
- Connecting Google Analytics and MailChimp
- Managing orders and reports