Join Patrick Rauland for an in-depth discussion in this video Set up free shipping, part of WordPress Ecommerce: WooCommerce.
- [Instructor] One of the things consumers love more than a fair price is something that's free. Free shipping is a great way to attract new customers. But not every business can bake the cost of shipping into their products. That's especially true if you're selling smaller, less profitable items like mineral water. They can cover a bit of the cost but they can't absorb the whole thing. So I'm going to set up free shipping and then I'm going to place some restrictions on it to make it work for this business. This is called unlockable free shipping.
I'm going to go up to the top, go into my admin, WooCommerce, settings, we're going to go back to the shipping tab, and now we're going to add an option for free shipping. I'll click the little plus button and instead of flat rate, I'm going to select free shipping. Let's click this. One of the first things I'm going to do is I am going to set some expectations. I am going to call it free shipping and then I'm going to say five to seven day delivery. This gives the user some incentive to pay for regular shipping.
And then I'm going to select how I restrict free shipping. You could limit it to a coupon, but I'm going to limit it to an order amount. Let's say I can break even at 35, including the business paying for the shipping. That's the minimum we should unlock this shipping option. We'd likely want to set it higher and there's a very good number you can use to help us calculate that. I always recommend setting unlockable free shipping just about your average order value. So if most users are purchasing about 40 dollars worth of product, we should set our free shipping to something a little higher, say 50 dollars.
That way we definitely cover our shipping costs and we make even more profit from getting the customers to order just a little bit more. Let's save these changes and go to the front end. I'll add something to my cart, let's take a look. Now I only see two options and this is correct, because we haven't hit 50 dollars yet. Now I see all of the options. I can choose local delivery, USPS or free shipping. One last thing. If you have unlockable free shipping, just make sure that it's clear to your users on the site.
Have it in the sidebar, in the footer, or in some marketing material.
- Why WooCommerce?
- Installing WooCommerce
- Setting up your store
- Adding products, including images and data
- Creating a subscription product
- Setting up shipping
- Configuring payment options
- Setting up taxes
- Customizing your theme
- Connecting Google Analytics and MailChimp
- Managing orders and reports