Join Patrick Rauland for an in-depth discussion in this video Product settings, part of WordPress Ecommerce: WooCommerce.
- [Instructor] The next group of settings are the product settings, which you can find under WooCommerce, Settings and then Products. The first sub-tab here are the general settings for products. They let us set our weight and our dimensions. For both weight and dimensions, I recommend using whatever is best for your industry. Even in the States, where we usually use imperial units, some industries use the metric system. So if you are in an industry that uses the metric system, it's worth displaying your units that way to your customers.
It's also worth deciding which system you'll use before you add all of your products to your store, because changing your unit won't affect the product. So if I change pounds to kilograms, and then save this, any of my products that used to weigh, say, five pounds, now weigh five kilograms. You'll have to go over to the product page and convert pounds to kilograms, and then save it. That's obviously a lot of work, so it's best to set your units ahead of time and then just make sure that everything follows that pattern.
The next section here is all about product reviews. I definitely recommend leaving them on, as social proof is very important to other users. And I recommend forcing the user to leave a star rating as part of their review. Once you get a few reviews, it's nice to sort products by average rating. The more ratings you get, the better this view will be. The next two settings are about verified owners. Verified means the user bought this product and it was bought from your store, not some other store. This makes the social proof stronger, knowing that someone definitely bought this exact product from this exact store.
I would leave the top setting checked, and I happen to be a big fan of verified reviews, so I'd also check this bottom setting down here. It usually isn't a problem, but it could be if you re-sell through some other marketplace. If you sell through Amazon, and Amazon messes up your packaging or the box gets ripped, or something else that you're not accountable for, the customer should at most be able to leave a review on Amazon's site and not yours. The next sub-tab here, I'll save these, is display. These settings control on which page the products appear and how they appear.
The first setting is your shop page. That's sort of the equivalent of the home page of your store. By default, it's set to your shop page, and I'm fine with that, but you could put it on another page if you wanted. The next setting controls what is actually displayed on that page. Because I only have a few products, I'm going to leave Show Products, but if you have dozens or hundreds, it might be useful to show categories instead of products. And then if you have hundreds or thousands of products, it might be useful to have categories, and then show subcategories.
The next setting is how do you sort your products? This can be confusing at first because the default is custom ordering, and it's not clear exactly what that means. Let's go to this other tab, and I'll show you what that means. I'm in the admin. I'll go to one of my products. And I'll scroll down here. And under Advanced, you'll see Menu Order. And right now and by default, all products are set to zero. The lower the number, the higher it appears in the menu. So if I wanted this product to appear first, I could set this to negative one.
If you only have a few minutes, you can just set any product you want to negative one. But if you have a little bit more time, I think it's worth making these more readable so down the line you're not wondering which product is negative 28 or which product is negative 37. I recommend setting your first product to 100, and then going up in increments of 10. So that way at some point when you have to shimmy in new products, you can shimmy them in. Something like 105. If you don't want to sort that way, there are different ways of sorting your products.
Once you get a couple of sales in, it's helpful to sort by popularity. Average rating is great once you have a couple of reviews. And you can also sort by price. I'll leave mine to default. The next two settings affect how products are added to the cart. So for some sites that have very few products, or sites where you might just buy one product or very typically buy one product, it can be helpful to automatically redirect someone to the cart page after they click Add to Cart, because then they just click Check Out, and they're moving on. But if you want people to buy more than one product, I recommend leaving this setting off.
You can usually go smaller, but sometimes there isn't space for a bigger image to appear. I'm very happy with the size of the images, so I'll leave these as is. I'm also happy with the lightbox that makes the product image bigger, so I'll leave that on. Save changes, and let's move on. This next sub-tab is all about inventory and stock. The first setting lets you turn off all of the other settings. If you're selling digital products, you don't need any of this and you can just turn it off. However, we're selling physical, so we'll leave these on.
The next setting can be a bit confusing. What does Hold Stock even mean? It's pretty much a setting that's just for PayPal standard and a few other off-site gateways. When someone places an order on your site, they have to then to go PayPal to pay for their order. Some users forget their passwords, they don't have enough money in their account, or they just get lost. But for whatever reason, they don't actually come back to pay for their order. What WooCommerce will do in this setting, is they'll set an order to pending and wait until the allotted time is up.
That's this number right here. If the time expires, the order is cancelled and the stock is returned, which makes it available again for someone else who wants to purchase it. You can set this number to whatever you want. If you're using a gateway like Stripe that does this instantly, you don't even need to worry about this. But because we are using PayPal and Stripe, I'll set mine to 1440, which is one day in seconds. If the user doesn't pay within a day, the order will be cancelled and the stock is returned for someone else to buy it.
The next settings are all about stock and notifications. WooCommerce will notify you when your products are low stock or out of stock. And you can turn these notifications on or off if you want. You can also send them to additional recipients. You can also set at what threshold these emails will get sent out at. A lot of this depends on what industry you're in and how long it takes you to get more products. If you make your own products at home, a low stock might be one or zero. But if it takes you months to get your products, you might have a low stock set to 50 so that way you'll have plenty of time to get a new order in.
For us, since it's mineral water and we have a factory here in the States, we'll say something like 10. The next setting is a bit interesting, because out of stock normally means zero. But with some industries, if you have a big enough warehouse, you usually misplace an item or two and you don't want to sell an item that you no longer have. So if you happen to work in one of those industries or you just have a giant warehouse and things are bound to go missing, you can set the out of stock threshold to one or two, something like that just to give you a little bit of leeway. I'll set mine to zero.
The next setting lets you hide out of stock items from the catalog. I don't recommend turning this on unless it's the type of product like a unique art print, that once it's out of stock it'll never be back in stock. Generally, it's best to leave a product page up when it's out of stock. People will find it, and they might even write you and ask you when it's back in stock. Or you can use an extension like WooCommerce Wait List, that lets people automatically sign up for when the product will be back in stock. This next setting allows you to show customers what is happening on your store.
So you could say, Always Show the Exact Number. You could only show it when it's low, or you could never show it. In my case, I like to only show it when it's low or never show it at all. I don't like to give my competitors every advantage, so I'm going to set it to this. I'll save these changes and move on to the next one. There are three different ways of delivering downloadable files. There isn't much description here, but if you go to the WooCommerce docs, they describe these a bit more in depth over what exactly these settings do.
For the most part, if you don't have any problems, I recommend just sticking with Force Downloads. And this setting is useful when you have both downloadable and physical goods, because it will allow the user to download items that are downloadable while the order is still processing rather than completed. Processing does mean payment has been accepted, so it makes sense to give them access to this. And with that, we've configured all of our product settings.
- Why WooCommerce?
- Installing WooCommerce
- Setting up your store
- Adding products, including images and data
- Creating a subscription product
- Setting up shipping
- Configuring payment options
- Setting up taxes
- Customizing your theme
- Connecting Google Analytics and MailChimp
- Managing orders and reports