Join Patrick Rauland for an in-depth discussion in this video Install MailChimp, part of WordPress Ecommerce: WooCommerce.
- [Narrator] There's another service that's worth setting up before you launch or right after you launch your store. And that's a newsletter service. Reaching out to a customer and getting them to return is so much easier than getting a brand new customer. Some studies have shown that it's nine times easier to get an existing customer back. And putting customers on a newsletter and messaging them occasionally is one of the easiest ways to do that. There's a ton of software out there that can do this. I'll be using MailChimp as it's a pretty beginner friendly option and they have a free plan.
There's a plugin called WooCommerce MailChimp that lets you connect your store to MailChimp and normally I'm huge fan of the official version of plugins. In this particular case though, MailChimp released their own version of this integration and it uses their newest e-commerce API. So you'll actually better and more accurate data with their plugin. So we'll be using that one instead. Let's go to our site. Go to Plugins Add New and this one's called MailChimp for WooCommerce.
And I want to make sure it's the one made by MailChimp. Now before we can do anything else we have to connect to their API. So you have to create an account and then create an API key and copy it in here. I already have my MailChimp account. I'm going to go in here to Profile and then under Extras I can click API keys. Now you can see that I already have a few API keys. I recommend making a new one for your website. It's a good idea to create separate API keys for separate applications.
You'll see here I have one key for Chimpadeedoo which is an iPad app that lets users sign up for your newsletter at conferences. If I ever lost my iPad I could disable that one key and no one would be able to do anything with that app. And my website would continue working correctly because its key is unaffected. So create one new key for your website. I happen to have a test key that I use for all testing purposes. So I'll copy that one, go back to my website, and paste it in. Save all changes.
We'll go to Store Settings. Let's go ahead and enter our Store Settings so we can then configure our list. I'll configure my locale settings. And then click Save All Changes. Now we can edit our list settings. MailChimp has multiple lists so you can pick whichever one works for you or your store. I just have one list. This feature will let you auto-subscribe any existing customers that you already have that have bought something from your store before this plugin was installed.
Let's click Save All Changes. Now we can go, and if we want, check out the sync status. While this is syncing, let's take a look at what this looks like when someone's checking out. Because I'm already logged in, I'm going to open an incognito window as if I was new user visiting the site for the first time. On a Mac that's Apple + Shift + N. I'll add something to my cart. And right here you'll notice 'Subscribe to our newsletter. And it's autochecked. So users can subscribe to your newsletter or not.
At this point we're done. We've given the users an option to subscribe to our newsletter but we aren't forcing them. So we should be able to get a decent number of our users on our list and communicate with them, moving forward.
- Why WooCommerce?
- Installing WooCommerce
- Setting up your store
- Adding products, including images and data
- Creating a subscription product
- Setting up shipping
- Configuring payment options
- Setting up taxes
- Customizing your theme
- Connecting Google Analytics and MailChimp
- Managing orders and reports