Join Patrick Rauland for an in-depth discussion in this video Email settings, part of WordPress Ecommerce: WooCommerce.
- [Instructor] Before we get into the email settings themselves, I want to touch on email deliverability. WooCommerce sends a lot of emails. There's multiple emails sent to the customer, there's low stock notifications, new order emails sent to the admin, etc. And web servers aren't typically set up in such a way to be able to send that many emails, and sometimes they fail. Not getting an email about a new order could be a pretty big disaster, especially for a new store. You don't log on because you don't think there's an order and your customer just sits there and gets more and more frustrated until they initiate a chargeback, which costs you money.
There is a solution to this problem. You can set up a free SMTP provider. Basically a company that will send out all of your emails for you with their servers that are built for this. There's a list of them here and all of them are good. I'm a big fan of Mailgun. It's what I use on my own personal site. I'm also partial to SendGrid, both because they have an excellent product, and because they're from Denver, which is where I live. We won't go through account creation here, but it's worth setting up one of these free accounts, to make sure that your emails go through.
Once you set up your account, you'll likely have to install their free WordPress plugin to configure that account. Let's go back to our email settings now. There's a huge list of emails and we can click into any of them to see the settings. Let's click on New Order. We can configure if we want it on or off, who it's going to, what the subject is, including a couple of variables described here, and we can choose the heading and the type of email. I tend to prefer plain text emails for admins, because they're a little bit simpler, and I don't need all the fancy branding.
This next setting lets you copy templates into your theme. It's useful if you want to customize how the emails look. We won't go into how to customize emails here, but it is covered in detail in my WordPress: Customizing WooCommerce Themes course here in the library. Let's click Save Changes to save the changes for this one email and then go back. Now, we can go through these and modify as many as we want, or we can scroll down and configure some general settings, such as the From Name in all of your emails, the From Address.
Sometimes it's nice to type in No Reply @ your domain name. There's also a few very basic ways to customize the email template. There's a footer, a header image where you have to enter the exact URL, and a couple colors. We're not going to customize them in detail, but I will show you the preview, and then one or two things that you can change. So, let's say we want to make that background that dark gray that we had in our header. I can change this to something like, I tend to like 666, which is a dark gray.
I'll save that and now I'll go back to preview the email. That's a little bit closer. I still probably want to change a few more things like include that yellow color from our logo, but this is pretty good for now. Again, customizing emails is a whole topic on its own and you can watch several lessons about the different ways to do it in WordPress: Customizing WooCommerce Themes course. Just remember to press Save Changes when you're done.
- Why WooCommerce?
- Installing WooCommerce
- Setting up your store
- Adding products, including images and data
- Creating a subscription product
- Setting up shipping
- Configuring payment options
- Setting up taxes
- Customizing your theme
- Connecting Google Analytics and MailChimp
- Managing orders and reports