Join Patrick Rauland for an in-depth discussion in this video Creating coupons, part of WordPress Ecommerce: WooCommerce.
- [Instructor] Something most retailers will want to explore is a discount strategy for loyal customers, and WooCommerce has coupon functionality built in that allows you to do this. If we go to WooCommerce, and then Coupons, we'll be brought to an interface where we can create new coupons. Let's click Add Coupon, and now we can create our coupon code. I'll call this one 10off. You can have an optional description here, which is for your purposes. And then we can specify how the coupon works.
The Discount Type is how the coupon is applied. Cart Discount is an absolute amount, so that would be $10 off. A Percentage Discount applies to the whole cart, and would be 10% off. Product Discount would be $10 off of one product. So if this was applied to a $5 product, and there was another $5 product in the cart, you would only get $5 off, because it's only applied to the one product. The Product Percent Discount is the same thing as the Cart Percent Discount, except it only applies to that one product. For us, I'm very happy applying this to the whole cart.
The amount has to go here. That'll make it $10 off. And then some coupons allow people to have free shipping. For our store, I allow unlockable free shipping on orders over a certain amount. If you don't have free shipping, it may be useful to sometimes give out free shipping via a coupon like this. And of course, you can always set them to expire. We could create the coupon right now, but I like making it a bit more specific. Let's click on Usage Restriction, and now we can give some parameters over how and when people use this.
So we might only allow this on orders over $25. That way, we don't lose too much money on an order. I tend to like individual use only. If you're just getting started with coupons, it's nice to make sure that they can't be combined in weird ways with other coupons, so that you lose all the money on an order. You can also exclude sale items, and you can apply it to specific products. So if we wanted, we could apply it to our mineral water. Or, we could restrict certain products or categories.
We can also restrict it to certain people. So if we wanted to create a unique coupon for one person, we could put in their email address here, and it would only work for their account. Let's go to Limits. This tab allows you to set how often it can be used. So you could say, the first 100 customers to use this coupon, it'll work for, or you could say, it can only be used once per user. I tend to like usage limit per user, so they can't use this coupon for forever. So I'll set this to one.
When you're done, click Publish. Now, this coupon doesn't appear anywhere. We'll have to share it via social media, via a newsletter, or via some other sites, or referral basis. It's up to you how you share these things. One more thing. We have to go to WooCommerce, Settings, Checkout, and make sure that Enable the Use of Coupons is on.
- Why WooCommerce?
- Installing WooCommerce
- Setting up your store
- Adding products, including images and data
- Creating a subscription product
- Setting up shipping
- Configuring payment options
- Setting up taxes
- Customizing your theme
- Connecting Google Analytics and MailChimp
- Managing orders and reports