Join Patrick Rauland for an in-depth discussion in this video Create a subscription product, part of WordPress Ecommerce: WooCommerce.
- [Instructor] We've covered just about all the ways to sell products, but there is one more way that's a bit more complex to set up, but is very popular. You've likely seen some of these stores that sell these products. One of the most well known examples is Dollar Shave Club. Their smallest package is $3 a month and they'll ship you a new box of razors every month. They not only sell razors, they also sell peace of mind by not having to remember to do a chore. Another store is the Gentleman's Box. Every month, they deliver things that every gentleman needs and this store happens to use WooCommerce.
Another store that uses WooCommerce is Scout Books. Every month, they'll send you custom notebooks. What's so great about subscriptions is that recurring revenue makes it so much easier to predict your cash flow and how much money you can spend. If you have any sort of consumable good like food, books, or online courses, you can create a monthly subscription. What's great about all of this is that WooCommerce has the most powerful integrated subscription solution out there. WooCommerce Subscriptions is a premium plugin sold by WooCommerce that gives you a ton of functionality.
It's a very powerful solution and, honestly, one of the best on the market. Let's go ahead and get this set up. I already have it installed, so I'm going to go to my admin, and under Plugins, I'm going to activate WooCommerce Subscriptions. We can go to Products and add a product, or we can create one right here. Notice that subscriptions is giving us a little nag about setting up our payment gateways correctly. Subscriptions requires a bit more information to be configured under your WooCommerce PayPal settings, or it requires a more advanced gateway like Stripe to be set up.
We'll set up all of these later in the course. For right now, I'm going to call this Monthly Subscription and I'm going to use the image for the mineral water. I'll use the one that's already in my media library. Let's go ahead and add a description. Something like, there we go. And there's a few tool tips here that are going to help us. They've already selected Simple Subscription, but if you haven't, you can select it right here. The Subscription Price is basically the same thing as the price.
Let's go ahead and set this to $10 a month, for every month for all time. So, here, you could limit it to every second month, or every second week, and you could limit it to a certain time period, for example, just for 52 weeks. For me, every month works perfectly. The Sign-up Fee is an additional fee, which makes sense if there's a bunch of administrative work to get them into the program. For us, I'll leave it blank. I'll also leave the Free Trial blank. If you have a virtual product that doesn't have any cost of goods, and doesn't need to be shipped, you might want to try a free trial to get more people interested.
Let's go ahead, scroll up, and click Publish, and let's take a look at this on the front end. This looks pretty good. There's a few minor differences like the price with the billing interval right after it, and a sign up instead of an add to cart button, but overall, this is exactly what we want. And if we wanted, we could take this farther and have variable subscriptions, just like we have variable products. But for this store, I'm very happy with a monthly subscription that sends out five bottles a month.
- Why WooCommerce?
- Installing WooCommerce
- Setting up your store
- Adding products, including images and data
- Creating a subscription product
- Setting up shipping
- Configuring payment options
- Setting up taxes
- Customizing your theme
- Connecting Google Analytics and MailChimp
- Managing orders and reports