Satisfaction surveys ask users about their attitude to your product. Learn the two simple questions you can ask during user research sessions to better understand users' satisfaction with your product.
- Usability research boils down to measuring three kinds … of things, efficiency, effectiveness and satisfaction. … Efficiency is how long a task takes … and how few errors people make that they have to correct. … It's pretty easy to get hard numbers for those measures. … Effectiveness is how close people get to their goal. … Did they achieve what they set out to achieve? … We can look at the accuracy of the output to measure this. … Satisfaction is how people feel about … the process they went through. … Was it harder or easier than it could've been? … Did they end up happy with the result? … What would they change if they could? … What parts were truly delightful? … Measuring satisfaction is harder. … We can't reach into people's heads … and extract an objective measure of satisfaction. … Satisfaction is attitudinal rather than behavioral. … Instead of just observing, we have to ask. … That's where satisfaction surveys come in. … We use them in user research sessions after … we've asked participants to complete a task. …
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