What is RITE testing?

- One of the first things we're taught … about running experiments is never change … the variables halfway through, … otherwise how are you going to compare the results … of your study from participant to participant? … But in the real world when you're … halfway through a usability study … with software that just isn't working properly … what are you supposed to do? … It's often more important for the team to find … and fix big issues than to find every issue. … That was the problem facing Mike Medlock, Dennis Wixon, … and other researchers on the games team … at Microsoft back in the late 1990s, … which led them to come up with a new usability method … called RITE, rapid iterative testing and evaluation. … They were on a tight schedule … and needed to help their product teams … quickly understand and fix any usability issues … that stopped people from being able … to play the games they were building, … so Mike, Dennis, and the other user researchers … brought their developers into the room …