Mike Medlock and Dennis Wixon developed Rapid Iterative Testing and Evaluation (RITE) as a usability testing technique where usability issues are fixed between participants, and then error rates are tracked for subsequent participants to ensure the fix worked. Learn how this advanced user research technique works, and how you can use it in your own work.
- One of the first things we're taught … about running experiments is never change … the variables halfway through, … otherwise how are you going to compare the results … of your study from participant to participant? … But in the real world when you're … halfway through a usability study … with software that just isn't working properly … what are you supposed to do? … It's often more important for the team to find … and fix big issues than to find every issue. … That was the problem facing Mike Medlock, Dennis Wixon, … and other researchers on the games team … at Microsoft back in the late 1990s, … which led them to come up with a new usability method … called RITE, rapid iterative testing and evaluation. … They were on a tight schedule … and needed to help their product teams … quickly understand and fix any usability issues … that stopped people from being able … to play the games they were building, … so Mike, Dennis, and the other user researchers … brought their developers into the room …
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3/25/2020Released
5/1/2019Skill Level Beginner
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Introduction
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Specialized Research Techniques
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What is eye tracking?4m 31s
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Usability testing with kids4m 34s
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What are intercept studies?4m 40s
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Become a Better UX Researcher
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What is research bias?3m 56s
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UX Design Deliverables
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What is a wireframe?3m 54s
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What are design comps?3m 44s
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What are personas used for?3m 21s
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What is ideation?5m 14s
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UX Job Roles
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Politics and Getting UX Work Done
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Video: What is RITE testing?