From the course: UX Foundations: Storytelling
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Set the stage
- I'd like to tell you a story about something that happened on a recent family vacation. My husband jumped off a waterfall and landed face first in the water. Great story, right? Not exactly. This story is missing something crucial, the setup. Without basic details about the setting, the character and some sort of dramatic tension the story falls flat, kind of like my husband. When you're crafting your perfect story for your brand, your product, or even just well entertaining friends, there are three crucial parts to prep your story for success. The first is setting. By setting I mean where and when the story takes place. Consider how the story changes in your mind when I tell you that this waterfall wasn't exactly an everyday occurrence for us. You see, we live in Washington D.C., a hub for politics, business, and worst of all traffic. On this vacation though, my family was traveling off-the-grid in a remote part of…
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