is now LinkedIn Learning!

To access courses again, please join LinkedIn Learning

All the same content you know and love

Plus, personalized course recommendations tailored just for you

All the same access to your Lynda learning history and certifications

Try LinkedIn Learning for free
Questions? Visit our help center.
Skip navigation is no longer available for individual subscribers. Please go to LinkedIn Learning to access your account if you moved or to sign up for a new account. For additional support, reach out to [email protected]


Authority: Evil by Design 5: Creating Credibility
Authority: Evil by Design 5: Creating Credibility

This video explains how reciprocation—the need that people feel to give something back, once you've given them something—and the Ben Franklin effect—how people convince themselves that you must be a trustable individual just because they did you a favor—let designers persuade us to part with personal data.

Resume Transcript Auto-Scroll
Skill Level Beginner
23m 26s
Show More Show Less
Skills covered in this course
Web User Experience

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving and will be automatically redirected to LinkedIn Learning to access your learning content.