From the course: WordPress: Ecommerce

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Optimizing your site

Optimizing your site - WordPress Tutorial

From the course: WordPress: Ecommerce

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Optimizing your site

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- [Instructor] There's a lot to learn with eCommerce, and this course is just the tip of the iceberg. Once you have a system in place and you know what products you're selling, how you're taking payment, and how you're shipping those products, you're now free to optimize everything else on your site. There's no trick to this and nothing is off limits. Virtually every piece of your website can be optimized. If you haven't already, you'll want to install an analytics tool on your website. It is essential that you know what's happening on your site so you know what you should work on. The first step for many store owners is using Google Analytics. It's free and it shows you how many people are accessing your site, where they're coming from, and what they're doing. Installing Google Analytics can be done with a plugin like MonsterInsights. Most analytics plugins, including MonsterInsights, send Google Analytics generic eCommerce data, like how many products are sold and what price they're…

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