From the course: Careers in Web Design and Development
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Marketing careers
From the course: Careers in Web Design and Development
Marketing careers
- If you're about promoting the right product in front of the right people at the right place and the right time for the right price, well, you might just be a marketer. Product, price, promotion, place, and people are the five Ps of marketing, and they're at the heart of any type of marketing career. A web marketer is still interested in those five Ps, but they're more into online promotions and selling online, rather than an offline strategy. Traditional marketing concepts are still critically important for a career in web marketing. Those concepts include branding, competitive analysis, developing a value proposition, understanding customers and the customer journey, and combining these concepts into a marketing plan. Internet marketers have additional concerns. They need to know something about their major marketing channels, like video, email, social media, and websites. Search engine optimization and writing for search…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.