From the course: UX Research: Mobile Diary Studies
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Linguistic and sentiment insights
From the course: UX Research: Mobile Diary Studies
Linguistic and sentiment insights
- When you pay attention to the language your customers are speaking, meaning the word choice and vocabulary they're using, you can write messaging and copy that resonates with them, hits home and really inspires them. This is especially true when it comes to hearing and analyzing how different types of customers describe their unique experiences with your product or brand. It gives you data on what will ring true for a particular audience, not to mention the specific wording that will work to get you there. Here are three things you can do with these insights. First, you'll be able to craft content that resonates with your audience immediately because you're literally using the same words they use. Asking someone to talk while they record their mobile diary study, whether that's a video or screen recording, is researcher gold. Just hearing someone tell a story about a situation, a challenge, a pain point, will let you…
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